Tract builds, runs and pays for Facebook and Instagram ads that position you as the expert in your area. Every enquiry is phoned and vetted, and only serious homeowners are booked into your calendar, exclusively for you. You pay for attended surveys only.
Solar is a considered purchase, and homeowners choose an installer they trust. Facebook and Instagram let you put your expertise in front of homeowners in the area you cover, under your own name, with a clear reason to pick you over the cheapest quote.
Ads are aimed at homeowners within the postcodes you serve, so you don't pay to reach people you can't survey.
Enquiries come from ads run for your business. They aren't bought from a marketplace and sold to several other installers.
Ads built around your expertise, your installs and your reviews, so homeowners see a specialist, not another quote.
A cheap lead that never picks up is expensive. Campaigns should be built around serious homeowners who book and attend.
Leads that wait a day or two for a call have often moved on. Speed to the first call decides who gets the survey.
Tenants, people with no say in the decision and people outside your area waste a surveyor's slot.
Cost per lead hides what matters. The numbers to watch are cost per attended survey and what those surveys turn into.
Tract builds creative around your expertise, runs the campaigns and pays for the ad spend. Every enquiry is phoned quickly and vetted before it reaches your calendar, and every survey is booked for you alone. You are billed for attended surveys, and nothing else.
Meta (Facebook and Instagram) lets you show ads to homeowners in the area you serve. A homeowner who is interested taps through and leaves their details or picks a time. What happens next decides whether it turns into a survey, so the follow-up matters as much as the ad.
Booked surveys. Optimising for form fills tends to bring people who never answer the phone. In campaigns Tract has run, optimising for scheduled appointments cost less per booked appointment than optimising for leads.
Because nobody calls them quickly. A homeowner who submits a form and hears nothing for a day or two has often spoken to someone else. Speed to the first phone call is the biggest single factor.
Yes. Enquiries come from ads run for your business and every homeowner is booked for you alone. They are never shared with or resold to other installers.
Yes, and many installers do. The ads are the easier half. The harder half is calling every enquiry quickly, vetting it and getting it into the diary. That is the part Tract takes off your hands.
There is no retainer and no ad spend charged to you. You pay for attended surveys only. The rate is agreed on the call.
A 25 minute call. You get a straight read on your area and what a realistic month looks like. If it isn't a fit, you will hear that too.