Nobody buys a sofa off one ad. They research for weeks, visit a showroom, bring their partner back, then decide. We build your marketing around that buying cycle, starting with the customers you already have.
Most agencies market a showroom like an online shop: one campaign, a product photo, "Shop Now". That works for a phone case. It doesn't work for a £2,000 dining set.
Weeks or months between first look and purchase. Your marketing has to stay in front of people for that whole time, not just the first click.
People want to sit on it, touch the fabric, see the colour in real light. The job is getting them through your door, not a checkout.
New home, new room, new baby, a spare room turned office. Past buyers are your best next buyers, if you stay in touch properly.
Your customer list is the cheapest revenue you'll find. We clean and segment it by what people bought and when, then send personalised campaigns: a new collection preview for past sofa buyers, a dining range for people who bought a table five years ago. No discount blasts.
Geo-targeted to people who can realistically visit and take delivery. Prospecting to earn attention, retargeting to bring browsers back when they're ready, and tracking on booked visits and sales rather than clicks.
"Furniture shop near me" and "[your town] furniture showroom" are searches from people ready to visit. We set up your Google Business Profile, reviews and local pages so you're the one they find.
Every enquiry gets a fast response and an easy way to book a showroom visit or home consultation, even at 9pm on a Sunday. Reminders cut no-shows, and nothing goes cold because nobody got back in time.
Ads take weeks to settle. A campaign to your own list can bring people back within days, at almost no cost. It gives you quick revenue and tells us which products and messages land, before a penny goes on ads.
"Very helpful, solid advice. Ethan was very fair. He let me know that I should gain more customer contacts before I paid for their help, and in the meantime gave me some helpful advice."
No. We work with independent home, garden and lifestyle brands, but furniture showrooms are where we started and where most of our thinking comes from. The long buying cycle, the showroom visit, the high order value: we build everything around that.
For reactivation, 2,000 contacts or more. If your list is smaller, we'll usually start with Meta ads and local search instead, and tell you honestly if that's the better route.
Reactivation is the fastest: campaigns can be live within about a week and responses start within days. Paid ads take a few weeks to settle, and local SEO builds over months. That's why we start with reactivation.
Our focus is furniture retailers with a showroom or physical space, where the goal is getting people through the door. If you sell purely online, get in touch and we'll tell you straight whether we're a fit.
It depends on your list size and which channels make sense. You'll get a clear number on a free 30-minute revenue gap review, with no obligation.
Free 30-minute call. If it's not a fit, we'll tell you straight.