Services

Everything an independent home, garden or lifestyle brand needs to grow. Nothing it doesn't.

Every service exists because it moves an independent brand's bookings and revenue — not because it's what agencies are supposed to offer.

Where we start

Reactivation done right. Not email marketing.

You've already paid to acquire every customer on your list. Most showrooms never contact them again after the sale — and furniture has a long buying cycle, which means most lists are full of people who are due to come back.

This isn't a newsletter tool bolted onto your CRM. It's not a "20% off everything" blast sent to your whole list on a Friday. That approach trains people to wait for a discount and slowly kills your deliverability.

What we actually do:

  • List segmentation — grouped by what they bought, when, and how they've engaged since, not blasted as one block.
  • Personalised sequences — messages that reference real purchase and enquiry history, written to read like a real conversation.
  • Attribution built in — you see exactly what revenue came from what send, not a vague open-rate number.
  • Ongoing list health — cleaned and re-segmented on a quarterly cycle so deliverability holds up over time.

Reactivation is the fastest lever available because there's no acquisition cost — the customer already exists. The only question is how much of that list is actually recoverable.

What your list could be worth

A conservative estimate based on a 1% response rate. Adjust both sliders to match your business — your real result depends on list quality and how the campaign is built.

50030,000+
£150£3,000+
List size
5,000
Avg. order value
£500
Estimated recoverable revenue
£25,000
Get your actual number on a call
The guarantee
We install the system and guarantee it pays for itself within 30 days — or we keep working free until it does.
Book the call

What we run

Prospecting and retargeting campaigns, geo-restricted where it matters for large furniture items, broader for gift and decor lines. Full attribution tracking locked in before spend goes out — no exceptions.

Paid media

Meta & Google Ads

Furniture is a considered purchase with a long buying cycle. Your ad strategy needs to match that — cold prospecting to build awareness, retargeting to bring people back when they're ready, and attribution so you know exactly what's working.

Organic

SEO

75% of furniture purchase decisions involve Google before a store is ever contacted. If you're not visible when someone searches "furniture showroom near me" or a specific product term, a competitor is.

We build out product and local pages, fix the technical basics, and grow your organic visibility over time — a channel that keeps compounding long after the work is done.

What's included

Keyword-targeted service and location pages, technical SEO fundamentals, structured data, and ongoing content that supports rankings without needing to run in perpetuity.

Why founder-led works

Consumers are savvy to AI-generated imagery. They're looking for real people and real proof — founder-led, lifestyle and testimonial content consistently outperforms generic brand content.

Awareness

Content

Video-first content built for trust, not vanity metrics — proof posts, relatable posts, and behind-the-scenes content that supports every other channel we run for you.

Behind the scenes

Automation

Booking flows, nurture sequences and follow-up that run without you lifting a finger. If a customer enquires at 9pm on a Sunday, they get a response — not a missed opportunity.

What this replaces

Manual follow-up, missed enquiries, and leads that go cold because nobody got back to them in time.

Not sure which channel to start with?

That's what the call is for. We'll tell you honestly where the biggest gap is in your business.

Book your free revenue gap review